Mission possible: Targeting trailers to movie audiences
نویسندگان
چکیده
منابع مشابه
Movie Trailers and the Creation of Meaning
Culminating with Time's announcement that 2006's " Person of the Year " was " You, " much of the hoopla surrounding Web 2.0's multiple sharing sites, such as YouTube, IFilm, and MySpace, has focused on how they challenge corporate culture and logic, opening up cultural production, authorship, and distribution to seemingly anyone. Certainly, as Viacom's 2007 $1 Billion-plus lawsuit against YouTu...
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OBJECTIVE To determine the proportion of televised movie trailers that included images of tobacco use during 1 year and the extent of youth exposure to those trailers. DESIGN Content analysis combined with Nielsen data measuring media exposure. All movie trailers (N = 216) shown on television from August 1, 2001, through July 31, 2002. MAIN OUTCOME MEASURES Exposure among youth aged 12 to 1...
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This paper describes the process and the purpose of innovating Mixed Reality technology to create an Experiential Movie Trailer. We discuss the creative means by which we engage users in a multimodal, multi-sensory group experience that makes them feel a part of a movie’s upcoming experience. The key to the success of this endeavor lies in borrowing techniques from playgrounds, game play and th...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2006
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740182